CONFERENCE - SUMMARY PROGRAM

CONFERENCE PHILOSOPHY – MAKING A MARKET

- National and international experts will provide insight into key emerging tourism markets demand side aspects; market trends, case studies, potential source markets and ‘new consumer’ behaviour.

- An ongoing revolving panel of leading Algarve tourism & travel players, marketeers, technology experts, tourist lodging operators, sustainability experts, real estate players, hotel, resort & residential developers will evaluate and consider the supply-side business-related opportunities. Invited participants include:

- Charles Weston Baker – Plantation Guadiana
- Declan Conway – Global Sustainability Initiative
- Dinis Pires - Hilton Vilamoura
- Duarte Correia – APAVT
- Discovery Hotel Management (TBC)
- Goran Engberg – Growise
- Hugo Nascimento – ATA
- James Carter – Quinta do Lago
- Miguel Fernandes – DENGUN
- Pedro Reimao – Vale do Lobo (TBC)
- Reinaldo Teixeira – Grupo Enolagest
- Vitor Neto - NERA

 

09.00: CONFERENCE OPENING:

Welcome: Andrew Coutts & Jorge Cabaco – Conference co-chairmen

An introduction to the IPBN & to the conference: Aoife Healy – Chairperson IPBN

Opening address: Joao Fernandes – President of the Algarve Tourism Region

09.30: THE OPPORTUNITY FOR AN ALGARVE CIRCULAR ECONOMY & A SUSTAINABLE TOURISM SECTOR

  • Professor Francisco Serra - CCDR Algarve 

  • Declan Conway – Global Sustainability Initiative

10.15: MEDICAL TOURISM    (Panel Inspiration: Desmond O’Neill)

Panel moderator – Nuno Alexandre - HPA Group Relationship Manage

  • The medical tourism experience of HPA.  What is the action plan for 2020 and beyond?

  • What are the key assets for Portugal as a healthcare destination? What are the top treatments for medical travellers? UK and Ireland -what is the market demand and the current waiting list situation for patients in the UK and Ireland. What initiatives are currently in place to enable patients to access medical care in Portugal

  • Revive Clinic - Medical Body & Mind Retreat, supporting patients recovering from multi-system diseases.

Speakers: 

  • Catherine Hallahan – GSI Health & Wellness Exchange

  • Ieke van Doorn – Revive Clinic Algarve

  • Marilia Pais – Grupo HPA Saude

  • Nuno Alexandre - Grupo HPA Saude

10.45: BREAK

11.00: HEALTH & WELLNESS TOURISM 

  • Tourism (and travel) contributes to the creation or improvement of wellbeing. An overview of the UNWTO definitions and applications of health tourism, the umbrella term for the subtypes: Health & Wellness Tourism

  • What is the market opportunity for the Algarve? What are the challenges and resources required? 

  • How should the Algarve destination be positioned in the wellness & medical tourism market?

Speaker: Nazir Sacoor – Longevity Wellness Worldwide


12.30: LUNCH

13.30: THE WELLNESS MOVEMENT

Individual presentations/contributions:

  • Nazir Sacoor - Longevity Wellness Worldwide: The wellness revolution: when did this start, where is it going? 

  • Magdalena Osmola – Vale do Lobo: The latest cultural and behavioural trends. The concept of 'new luxury': passion, contribution, experience, wellness, community and sustainability

  • Martin Goldman – ASPA International: The pillars of sustainable wellness design


14.15: THE EVOLUTION OF WELLNESS

Moderator: To be confirmed

Panel discussion: 

  • The evolution from a traditional hotel/resort spa model to a health & wellness hotel

  • Wellness methods and models evolution including a focus on mind, body and soul

  • What are the fundamentals to create a Wellness programme?

  • What different sports market segments comprise Wellness? 


  • Bruno Silverio - Pine Cliffs Resort/UIP 

  • Katya Bauval - Vila Vita Parc Resort & Spa

  • Nazir Sacoor - Longevity Wellness Worldwide

  • Silvana Pombo - Cascade Wellness Resort (TBC)

15.00: BREAK

15.15: ASPIRATIONS FOR THE ALGARVE MOVING IN TO THE FUTURE. WHAT ARE THE CHALLENGES? TO BECOME WHAT?

Speaker: Goran Engberg – Growise

15.30: SENIOR LIVING

Panel moderator: Peter Robinson – Promatura Europe

  • The European ageing market - the opportunity for Portugal

  • Framing the various senior living segments

  • Making money by delighting your customers

  • Unique insights into UK Retirement Communities

  • Global Case Studies Active & Senior Living

  • Case Study – Monte da Palhagueira (to be confirmed)

Speakers:

  • Ana Sepulveda - 40+ lab: Longevity Economy Experts 

  • Margaret Wylde - Promatura USA

  • Peter Robinson - Promatura Europe

  • Alexandre Neves - Monte da Palhagueira (to be confirmed)


17.00: THE OPPORTUNITY OF SUSTAINABLE TOURISM 

  • There is: Sustainable Tourism, Ecotourism, Responsible Travel, Conscious Tourism, Ethical Travel, Slow Tourism, Community-Based Tourism, Creative Tourism, Voluntourism, Geo-tourism, even Pro-Poor Tourism. What is the difference?

  • What are the natural product and programme opportunities with the highest ROI and ROW for the Algarve?

Speaker: Joao Ministro – Proactivetur


17.30: CONFERENCE CLOSE


The Conference will be host in Portuguese and English.

The conference organisers reserve the right to modify the program and speakers and cannot guarantee the presence of specific speakers on the day of the conference.